Kenyan market can be full of ups and downs but you got to know which business to start, where and how to start. Most businesses require a thorough background check and consultations before getting your feet in.
Before starting a particular business, talk to the ones who failed. They will give you better insights on what made them fail and what they could’ve done different. This will open up your mind whether you’re ready for the risks or not.
Ideally, investing in services will be more productive as compared to products. Better services will attract more potential customers. Mots kenyan businesses are poor service providers and you can take opportunity of that shortcoming.
But logically, investing in consumables is the idea. This means that starting up businesses that offer products that need regular fill ups. This means food products and machine products.
A human body will always require food to run. This can be even hourly. People will always eat. Therefore investing in food industry and improving your services will have customers flocking your joint.
Machines will always break down and need a fix. Car owners will tell you that they have to fix a spare part weekly or even once in two weeks. Setting up a spare part store is up there as well.
Ideal Businesses
- Grocery and Cerials
This is categorised as food business. All you got to do is identity an ideal location with many households. This will give you the upper hand because you’ll have demand. On supply, always go for fresh products. This will make customers come back.
- Butchery
Meat business is another underrated business in Kenya. Kenyans love meat. You can never go wrong with this business. All you need to do is identify the place where butcheries are few. Then better your services with free delivery or other innovative service ideas. Butcheries fetch good profits on a good day. Invest in freezers too.
- Cosmetic Store
Ladies are always on the look out for new beauty products. They are out to make themselves look more appealing. With a cosmetic shop, you can always get customers as ladies are always investing in their looks. Here you have to invest in marketing and latest beauty products in the market
- Wines and Spirits business
Kenyans are known to love “sherehe”. This means that no matter the problems they have, however tough the economic times are, they always spare time for liquor. Although the business comes with frequent cop visit challenges, the returns are good.
- Bakery
Kenyans love fresh food. A bakery in a family neighbourhood can be an ideal business setting. This means you get to bake and supply fresh bread and cakes at a wholesale price. Even with a 5 bob difference with other brands, you will crack it.
- Cyber services station (cyber cafe)
Mostly around government offices where people frequent for services eg lands ministry can be the best setting. Also, around universities or colleges where students need to print and typeset their assignments. In major towns, cyber business can also work best
- Machine spare parts
Vehicles and cars will always break down. They’ll always need a fix. With a spare part business, you’ll offer ready spares for them. Identify a town and set it up
Any business deals with risk. Its not an automatic guarantee of returns. That’s why it’s advisable to start small and keep growing as more customers flock in. This will help you incase your business doesn’t pick up.